UkrMeme: Multimodal Explainable Persuasion Detection in Ukrainian Memes
arXiv:2610.13783v1 Announce Type: new Abstract: Memes play a central role in modern online communication, especially in contexts of political conflict where visual and textual cues combine to convey persuasive messages. We study persuasive technique detection in Ukrainian memes using vision-language models (VLMs). We introduce UkrMeme, a dataset of 200 organically produced Ukrainian wartime memes annotated for persuasion techniques, and PTM-UA, a Ukrainian translation of a subset of the Propaga…