From 3 lines to 2 cold emails: a worked example
Most cold emails fail before the first word because the writer never pinned down who they're writing to. Here's the method I use: start from three lines, then build two emails from them. It's fully worked below so you can copy it. Niche: who you sell to, narrow enough that you could name 20 of them. One-line offer: the result you deliver, not the features. Three prospect types: the job titles or situations most likely to feel the problem today. Example: Niche: independent dental clinics with 2–…