Evolving Creatives with Clicks: CTR-Driven Advertising image Editing via Attribute Disentanglement and Preference Alignment
arXiv:2610.13066v1 Announce Type: cross Abstract: The optimization objective for e-commerce advertising creatives has shifted from aesthetic quality to online business metrics like click-through rate (CTR). Recent methods generate appealing ad images from product images by constructing CTR-based reward signals and refining prompt generation via Reinforcement Learning. Such paradigms equally penalize all attributes within an underperforming image, even though some are actually beneficial to clic…