How to structure a freelance proposal so clients actually read it
Most freelance proposals don't fail because the work is bad. They fail because the client never finishes reading them. The pattern behind most weak proposals is the same: freelancers write the document they'd want to receive — long, reassuring, packed with credentials — while the client reads it on a phone between meetings, skimming for three things. Do you understand my problem? What exactly do I get? What does it cost? Here's a structure that works. It works for design, development, copywriti…