Why Birthday Reminders Fail When They Only Remember the Date
Remembering a birthday is useful. Remembering it at the right time is better. A simple birthday reminder can tell you that someone’s birthday is today. But that may already be too late if you wanted to: buy a gift make a reservation send something by post plan a visit organize a group message That is why I think birthday apps should do more than store dates. A birthday is a fixed date. Planning around it is not. Different people need different amounts of preparation. For one person, a reminder…