GEO Is Just SEO: How Brands Really Get Into AI Answers
Originally published at sedatpehlivanturk.com. Over the past year, "GEO" (Generative Engine Optimization) has been sold as a new discipline. New files, new formats, tricks that "convince" AI. When I look at it as an SEO, I see something different: AI assistants run a search before they write an answer. And the way to be visible in a system that searches is still SEO. I am not the only one saying this. In its official guide published in May 2026, Google says that optimising for generative AI sea…